Rauw Alejandro

In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track in just 6 months. The song is a blend of pop music and reggaeton did not just bring attention to reggaeton but it also brought attention towards Latin music in general. The Billboard Top 100 in 2015 had two songs that were mostly Spanish and the year 2016 featured four. The Despacito album reached its peak popularity in 2017, 19 tracks primarily composed in Spanish reached into the Top 100. It climbed to 41 in 2020. In the wake of Justin Bieber released his bilingual remix of Despacito in 2017, popular artists began to collaborate with reggaeton musicians. Drake and Bad Bunny collaborated on MIA (2018) and Madonna collaborated with Maluma for Medellin in the year 2019. Reggaeton's mainstreaming was a concern for some performers during the year 2020. Rauw alejandro and a young generation, however, wanted to preserve the style. Incorporating elements of electronic dance music, and other styles was a common procedure.

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